This is the first product I’ve ever purchased from Ilia. Nothing they made interested me until the release of their limited edition Ethereal Baked Face Palettes.* I didn’t buy one though because I didn’t like the packaging and I wasn’t a fan of the blush shades in the Deep palette. It would have cost $59 for four products (albeit smaller sizes), which on paper is a better deal than $36 for a single blush. However, if I didn’t like the formula, I would have technically wasted more money.

*Ilia brought back the face palettes in the US. They are still listed as limited edition, so I think they are planning to follow the Hourglass method: releasing curated palettes with powders in smaller sizes for the holidays, but having larger and more expensive individual powders in a permanent range.

Ilia Soft Focus Blurring Blush in Wonder

Because this is a baked blush, I can’t help but want to compare it to Hourglass. Hourglass has blush finishes that are matte, shimmery (mica-sheen), more shimmery (with some larger shimmer specks), and high shine (practically metallic and could double as a highlighter or blush topper). The finish of Ilia’s blush is most similar to the subtlest of Hourglass’ blushes with a sheen, but Ilia’s has much more obvious mica that gives a pearlier look and it’s a little more reflective (but not enough to look metallic). I heard that most of the shades in this range have the cool-toned sheen except Pulse.

When I rub my finger into an Hourglass blush, it feels firm even though the powder itself is soft. When I rub an Ilia blush, there’s a hollow feeling as if it could fold under the pressure of my touch if I press too hard.
There is only one other product I own that feels like this, and it’s the Fenty Demi Glow Light-Diffusing Highlighter. That one was actually prone to arriving to people broken during shipment and I recall even seeing a small crack in the first round of promo photos that were released. I don’t think the Ilia blushes are quite that fragile, but I handle mine carefully just in case.

These photos demonstrate how the blush looks in cooler lighting vs warmer lighting.

I find the finish to be a little blurring, though only as much as a luminous product can be. I use my airy delicate brushes with it, and one tap or two picks up the perfect amount of product to cover a cheek. Wonder is a very pigmented blush, but because it’s so easy to blend out, I can still use denser brushes if I want. It’s just easier to control if I use something like the Sonia G Soft Cheek or Chikuhodo Z-8 with it.

What really makes this blush stand out is the tone. There are a few vibrant shades in the range, but most are desaturated colors, which was just the kind of thing I’ve been looking for. Breathless is the shade that drew my interest in this launch, but I feared that between the mica and color depth, it would probably look ashy on me. Wonder seemed like a darker version of that shade, so I picked it, and I am convinced that no other color in the current range could have suited me better.
That being said, I could not figure out why I wasn’t in love. It’s pretty, flattering, and long-lasting on my skin. There’s no fragrance and it’s supposed to last two years (which is great coming from a brand that touts itself as being “clean.” I could find no faults with the formula, yet there were times I would apply it to my cheeks and think BareMinerals Kiss of Rose would look better.
It wasn’t until I watched Alicia Archer’s video about Terracotta Tones that I realized Wonder being more of a pink-rose terracotta instead of an earthy orange/red type of terracotta made all the difference in the world. It’s a very pretty shade and it doesn’t look bad on me, but it’s that tiny bit less flattering.

I tried to pull a few shades for comparison that I thought might be most similar to Wonder. Ironically, the closest is Kiss of Rose, and I can see how that little bit of extra warmth makes me like it more.

So, unfortunately, this didn’t work out so well for me purely based on the color. However, the formula is nice enough that I still recommend it to anyone interested in this range of blushes. In fact, if the brand comes out with a true terracotta-brown shade or some other color I love (that also has a warm sheen), I would very likely buy it. It’s $10 less than Hourglass Ambient Lighting Blushes for the equivalent amount of product as well, though the light plastic and mirror-less Ilia packaging probably contributes to a large portion of that lower price. Some people might think it looks too cheap for the price, and I can understand that feeling. For me, the compact color and the shape of it is pleasing enough to make up for that because components shaped like bars of soap are very satisfying to me. I’m not sure why!

I hope this review has been helpful. Thank you for reading!

-Lili ❤