I have been on a no-buy for liquid and cream blushes since August 2023. The immense hype surrounding these Blush Filters had been steadily chipping away at my resolve. After eight months of resisting, I finally caved.

It’s convenient that the three shades I was most interested in buying were from the original launch, the Icy Nude Collection launch, and the newest “Blush Crush” or “Vibrant” Collection. I was able to see the changes that coincided with the brand revamping their logo and packaging. I was also curious if the formulas would be different between them, but they’re all the same from what I can tell.

The first thing I noticed was the fruity candy smell. It smells delicious, but it is a bit strong in the initial few minutes that I have the container open, and as the blush dries on my cheeks. A thin controllable amount comes out of the stopper and with the small applicator.

The Blush Filters are less pigmented than the liquid blushes from Rare Beauty and Juvia’s Place, but still a lot more pigmented than Glossier’s Cloud Paints. With the amount shown in the photo above, I get about 80% opacity, but these can be built up.

The blush doesn’t immediately set on the skin, but I still work on one cheek at a time because it doesn’t have an emollient consistency (nor gel-like or watery), so they don’t look like they’re spreading enough at first, but I just trust the process and keep moving my brush around and the blush does fully blend out and is streak-free. It doesn’t disturb makeup underneath either.
Once it dries down, it’s fairly budge-proof and there’s no fading by the end of the day. I’ve been impressed by its hydrated look, even though it’s completely dry to the touch, but I think that can be attributed to the “micro pearls” in this product. When I first tried it, I thought my glowy toner combined with a hydrating skin tint was the reason it looked luminous, but when I looked very closely at the swatches, I could see a faint gold sheen in Watermelon Pop. It’s too difficult to see the individual particles within the other shades, and it’s something I can just barely see when light hits it. The radiance is subtle, but enough to keep my cheeks from looking matte and flat. It looks great on minimal makeup days, but even better when it blends into my foundation to melt into the skin, turning even the more vibrant colors into wearable shades.

The glow combined with my lights actually made them look subtler in pictures than in person, so I built them up much heavier when I did a second round of photos. I don’t think my attempts made much of a difference, except with Watermelon Pop.

Watermelon Pop is a warm red that made me instantly think of the shade Love from Rare Beauty and Lily Love from Juvia’s Place. This isn’t a very unique color, but the warm golden micro shimmer makes me like this even more!

Latte is a medium reddish brown that looks redder on my cheeks than I expected, but it’s pretty and the kind of blush that’s right up my alley.

Sunset Lychee is described as a “Rosy Orange” and I’ve seen it look closer to orange on some people, but it is very much pink on me. It reminded me a bit of Rare Beauty’s Joy, but this one has more pink and less apricot.

These shades work out for me on their own, but they also layer well together.

I think this is a great product. Great products deserve to be raved about, but because there are plenty of fantastic liquid blushes out there that are blendable, set down, and are available in gorgeous colors, the Blush Filter’s level of hype seems to have been cultivated in part by very smart marketing.

I’ve always liked nice packaging, but now I’m even more aware of how non-luxury goods can still be very pleasing to look at and interact with. The Blush Filters’ rounded square shapes with their vibrant and semi-transparent packaging combined with the fruity-candy scent remind me of popsicles. There is also the collectable factor since each blush packaging matches the color on the inside. This makes the Blush Filter even more memorable and desirable. When there exist similarly performing blushes, packaging can make all the difference in choosing one brand over another. I have no regrets ordering these, even though I have reinstated my liquid and cream blush no-buy. The fact remains that I still don’t use them as much as powder blush no matter how amazing they are.

It’s a nice bonus that I got 30 Euros knocked off the price because of the reward points I accrued on my Huda Beauty website purchases over the past year. In that same order, I got samples of the #Fauxfilter Color Corrector, so I thought I would include swatches of those as well. My review of the full-size product can be found HERE.

The shade I own is Mango, which I like a lot. I have always gotten shades like Papaya in the past, and it works, but never 100% perfectly. Mango is essentially a pink-orange, which apparently suits me very well, but is a hair on the light side for me. At least, that’s what I thought until I had the idea to mix Mango and Papaya together, which I think looks the best out of all the options!

I still think it’s fantastic that Huda Beauty offers more nuanced shades of color correctors than I’ve seen from other brands. For instance, I don’t know anyone else who makes as dark of a pink as Lychee! Because of the effectiveness of Mango on me, I wondered if perhaps pink was a better corrector color shade and that brands just didn’t make any dark enough. It’s nice to confirm that Lychee doesn’t suit me. My correct corrector should be a fine line between pink and orange.

I should also point out that the demonstration photo of Cherry Blossom looks better than it actually should be. That was my mistake not cleaning my concealer brush well enough and the two colors mixed, so it doesn’t look as stark white as it should be (which is to say even paler on me than Pink Pomello). I couldn’t redo the photo because I didn’t have enough product left from the sample card.

That’s all for today! Thank you for stopping by!

-Lili ❤