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Beautylish XL Lucky Bag 2020 Review

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What It Is

The online retailer, Beautylish, offers package deals on mystery beauty products the day after Christmas and ships them out in the following New Year to celebrate the Japanese fukubukuro tradition. Although the items in each bag are “chosen at random,” the only thing we know for certain is that foundations and concealers are excluded.

This is my third year reviewing these lucky bags. You can click these links if you’d like to see what I received in 2016 and 2018. Some differences I noticed between my previous review and this one is that shipping fees have increased on the Original Bags from $7 to $10. Beautylish also included a Buy one, Give one bag. If you choose that option, you will spend $150 to receive an Original bag with at least $150 worth of products, and another Original bag with a minimum of $150 worth of products will also be donated to Alternative Family Services. In looking at previous screenshots, I also see the XL bags were once guaranteed to have $350 worth of product instead of the $300 now. I should have taken that as a hint…

How To Get One

You’ll want to sign-up here to be on the email list for 2021.

Unlike 2018, where the XL boxes sold out during priority access (given to customers who spent at least $1000 that year), Beautylish did away with that and just kept early access. This gave everyone an equal opportunity to buy the bag of their choice. I like this change!

Customers across social media can confirm the XL bags still sold out between 9:02 a.m. and 9:03 a.m. PST. This is just minutes after the options became available! I believe the Dark-Deep Original bags sold out within the early access hour and the remaining bags sold out within the day.

As I happened to be one of the people who snagged an XL bag, I’ll share my tips here:

1) Have your payment details saved on your Beautylish account prior to the lucky bag launch. This will save you precious time when checking out. Between me clicking on the XL bag and checking out of my cart, it took perhaps 10 seconds. If you don’t want to keep your card or PayPal info stored, you can always delete it off your account afterward.

2) Be on the website at least a minute prior to the launch but preferably 5-10 minutes ahead of time. The early access emails are released staggered and not all at once. Some customers report getting them at 9:01 (like I did) or as comparatively late as 9:07. Some did not receive an email at all. I can confirm that the other email address I signed up with did not get the early access email, but I did get a reminder that only a few bags were left later that day.

I was on the early access page before 9:00. When I continued refreshing at the launch time, I noticed the message changed to include a link. Because I couldn’t actually click it and had to copy and paste the web address in another browser tab, I’m not certain if that was meant to happen or not.

I finished checking out just seconds before my early access email came. And I received my order confirmation at 9:02.

3) Don’t forget to do that early access sign-up! Even if you end up not buying a bag next year, at least the option will be available to you.

4) Already know which bag you want ahead of time so that you can immediately make your purchase without having to spend time thinking about it or second-guessing yourself. It’s not a fun feeling to have an item sell out while in your cart!

5) Going along with the previous tip, remember you can only buy one bag. It’s one bag per customer (account), the form of payment, and address. If you try to buy a second bag with any of the same information, they will cancel your second order. So, know which ones you want ahead of time!

What Was Inside

Ordinarily, I would give a brief review of every product. However, there were so few items I wanted that I didn’t swatch or use any of it. I kept 2 and traded everything else for the item I hoped I would get the most.

NATASHA DENONA Diamond & Blush Palette in 01 Darya $89. I’ve seen this for $53.40 on ND’s official website on Black Friday. Beautylish also had 30% off ND items during their one and only sale (that I’ve ever seen). This palette is beautiful, but I don’t use shimmery blushes and considering this was the highest value item in my bag, I didn’t want to swatch this and saved it instead to sell or trade.

CHARLOTTE TILBURY Starry Eyes to Hypnotise $75. The green shade was calling out to me, but I did not keep this either. After not being the biggest fan of CT’s eyeshadow formula from the quad I received in my 2016 box, I decided I didn’t want to risk trying it and being disappointed again.

HOLIFROG Kissimmee Vitamin F Therapy Balmy Wash $42. I didn’t mind receiving this item and would have tried it if I didn’t need it for the trade.

SOL DE JANEIRO Copacabana Bronzing Glow Oil $35. This type of product isn’t intended for already dark skin. Lol. Regardless, I’m not into shimmery body products.

BECCA Hydra-Mist Set & Refresh Powder $39. I’ve seen this sold for $19.50 multiple times during Ulta’s 21 days style events. I have a deluxe sized sample of this powder that I still haven’t used yet, so it made no sense to hold onto the full size.

SONIA G. Builder Three $32. Although this wasn’t on my list of Sonia G brushes I wanted to try, I was happy to have at least something from her line.

JOUER COSMETICS Long-Wear Lip Crème in Guava $18. I didn’t try this since I’ve been mainly wearing lip glosses and lip balms for the past two years. I still never even used the Jouer Lippie from my 2018 Lucky Bag.

GOOD MOLECULES Niacinamide Brightening Toner $14. This and the Sonia G brush are the only two items I kept. I’ve been using the Good Molecules Discoloration Correcting Serum, which I think has been helping in certain areas, so I’m happy to try this out.

Final Thoughts

Total Retail Price of items in my XL Lucky Bag – $344

Total at Discounted Pricing – $256.9

Practical Savings (Cost of items I would actually buy $46 – $165 that I paid) – Loss of $119 without selling or trading.

This ended up being my real Lucky Bag this year. Thankfully, I found a trustworthy person willing to take my up-for-trade items worth $298 retail for a $129 Natasha Denona Metropolis Palette shipped directly from Beautylish. I don’t care about the price discrepancy because products are only worth as much as you’re willing to pay for them. I did not want to keep items I wouldn’t get enough use out of. I paid an extra $17 for shipping out of pocket, but it was worth it to me. Plus, it made someone else happy in the process.

Total Retail Value of My Revised Lucky Bag – $175

*Final Practical Savings – Loss of $7

* In this case, the practical savings is the retail price of the items in my new bag I would buy ($175) minus what I paid originally ($165). That gives me a surplus of $10. However, I paid $17 to ship the trade items, which leaves me with the $7 loss. Much better than before. I’m happy with that. But do I want to go through this process again? Absolutely not.

2019 saw a rise in anti-consumerism/pro-minimalism, reducing excessive product purchasing for environmental reasons, No buys, Low buys, Project Pans, and Anti-Hauls. I saw the most sales ever from Ulta, Sephora, Macy’s, etc. These sales (beyond their annual ones) are an indication that people weren’t buying as much in 2019. I was able to get pretty much everything I wanted for much lower prices, which means there wasn’t as much wiggle room for being pleased with the items in my bag. However, past XL Lucky Bags always (with rare exceptions) had an eyeshadow palette valued at over $100 in each box. That’s why I was willing to get this again, thinking that at the very least I would need to sell only one or two items to outright buy what I want. I knew they wouldn’t put the large ND 28 pan palettes in the bags for the 4th year in a row, however, I don’t own a majority of her $100+ palettes, nor any of the Viseart Grand Pro palettes. With those things in mind, it appeared to be a safe bet getting another XL bag this year.

But this year, they didn’t do things the same way. I scoured Instagram and Youtube daily, seeing everything people received in their XL bags. About 10% of what I saw were Viseart Grand Pro 3 (mainly in the XL bags that shipped out first 🤔). 10% Natasha Denona Metropolis. Perhaps 5% received the ND Gold Palette. The remaining 75% had items I’d expect to see as the big item in the regular bags: Jeffrey Star/Shane Dawson Conspiracy Palette, Charlotte Tilbury Starry Eyes to Hypnotise + ND Diamond and Blush or one of the Dominique Cosmetics Palettes, etc. There were also more skincare items this year than ever before. Some XL bags had an eyeshadow palette in the $40 range paired with the Sulwhasoo Time Treasure Renovating Cream, Oribe Gold Shampoo, or Uma Oil as their high-value item.

This year’s lucky bag is also not as “random” as they lead us to believe. I’ve seen maybe 10-20 different combinations of the same products. Some being higher valued than others. The ones that appeared to be “extra lucky” would have been considered normal in previous years.

The bag I received did not have bad items, they just weren’t popular ones. I’ve always praised Beautylish for not doing what all other companies do with grab bags: only include old or hard to sell inventory. Beautylish still did that with a few items in the past, but not to this degree! The going rate for the items in my bag on selling apps and sites would have required me to sell 3 items for a discounted high-value palette that I could only hope was authentic. Or sell nearly everything to get it from an authorized retailer. I didn’t anticipate this happening for an XL bag, and this new precedent is why I decided to no longer get them in the future. Without that “big ticket” guarantee, it’s too risky.

I honestly don’t consider my bag variation to be the worst one. But as I am trying to only buy products I will use and love, I won’t be getting regular lucky bags in the future either. Mystery boxes don’t guarantee a happy result, and I don’t want to either waste my money or go through the hassle of buying/trading again. So, this ends my every-other-year Lucky Bag tradition! I tried to balance my disappointment with positives in this review, but… the majority of 2020 XL Lucky Bags were duds!

❤ Lili

XL Beautylish Lucky Bag 2018 Comprehensive Review

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What is it?

This is the annual New Year mystery boxes modeled after the fukubukuro tradition from the online retailer Beautylish. The purchasing options have changed since my previous post on this topic. In 2017, they introduced the XL bags which are $165 (shipping included) for $350+ of products. The price of the regular bags are the same $82 (including shipping) for $150+ of products, however they’ve added two complexion choices: Fair-Medium and Dark-Deep. Customers have been asking for this change for years since products like bronzers, contour powders, blushes, and even lipstick shades can be unflattering depending on the skin tone. Beautylish does not put foundations or concealers in the bags, so if properly executed it could increase the likelihood of getting usable products.

How do you get one?

The 2018 Lucky Bags are no longer available but the 2019 notification list can be found here.

On December 23rd, Beautylish sent an email explaining that customers who spent $1,000+ in 2017 would get priority access on December 26th 9am PST. Everyone else who signed up for early access would get the sale page link on that same day at 11am PST and everyone else could order at 3pm PST.

What actually happened was that early access began at 10:00 am instead of 11:00 am. I clicked my email link at 10:04 and saw that no XL bags were available, so I think those bags sold out during the priority access time slot.

I remembered that in my earliest experiences with Beautylish I had a beauty rep, so I decided to reach out to them and was informed that the XL bags would be restocked in limited quantities at the original early access start time (11 PST). The restock sold out just as quickly, so huge thanks to the Beautylish customer service team! I would not have been able to get the XL bag otherwise.

Regular bags were delivered to those closest to Beautylish (San Francisco) on January 11th so there were already posts popping up on IG, Twitter, and Youtube but none of the XL bags shipped until the next day. My package was delayed due to weather conditions and arrived January 19th.

What did you get?

Sulwhasoo First Care Activating Mask  – $12, if priced individually.

I’ve looked at hundreds of photos of unboxed lucky bags via #luckybag2018 and #beautylishluckybag2018 on Instagram and 90% of the regular and XL bags I saw contained 1 of 2 possible Sulwhasoo masks.

Wayne Goss #19 Precision Blending Brush – $23.

This brush has been on my wishlist for months! Funny thing is that now that I have it, I realized I’ve had an identical brush all along: the Hakuhodo J146.

With this in mind, I’m still very happy to have what is essentially a backup of my Hakuhodo brush. I’ve been wanting to get additional smaller sized eye brushes so this is perfect.

Oribe Travel Essentials Collection– $98 ($124 if each item was purchased individually).

This set contains the travel size Gold Lust Dry Shampoo, travel sized Gold Lust Shampoo and Conditioner, the Rollerball Perfume, and the full size Balmessence Lip Treatment. The balm was another thing I wanted to try but not for full price, especially since I’ve learned how to make them myself. In fact, the texture is very similar to the first one I ever made. Mine contains yellow beeswax so it’s the slightly yellow one on the left and the Oribe balm is on the right.

I’ve had the chance to test the balm over the past 24 hours and I can say it has a hard wax-like texture that takes a little warming up with the finger to become usable. It feels like a lightweight and less greasy version of Vaseline. It doesn’t have much of a smell, which is fine by me. It creates a thin moisturizing barrier that I can feel when I touch my lips but I wouldn’t call it tacky/sticky. It helped soothe my dry lips but it has an average wear time. I wouldn’t spend $35 on it when my less expensive jar of Nuxe Reve de Miel works better. I intend to try the shampoo and conditioner at a later date and I’ll give the dry shampoo and perfume to a friend. For anyone who wants to try a set like this but not spend $100, just know that there’s an Oribe Gold Lust Set from Birchbox that’s $55 and contains the same size shampoo, conditioner, and lip balm. It doesn’t have the perfume or dry shampoo but it does have the Gold Lust Transformative Masque instead. *The links in this blog post are not affiliate links and not sponsored.

Skindinavia Makeup Finishing Spray – $29.

I haven’t tried this yet but I’m looking forward to comparing it to the Urban Decay All Nighter. Since Skindinavia produces both products, I’d love to see for myself if there’s a noticeable difference between the two.

Jouer Skinny Dip Lip Topper – St. Tropez $16.

This looks really pretty in the tube but I’m not going to swatch it. I’ll be giving it to a friend. I like shiny lips but not shimmer/glitter on myself.

Bioderma Cleanser – $6.90.

I’m keeping it in the bubble wrap because I’ll be giving it to a friend as well. I love bioderma, and they sent me the version that I can actually use, but I already have the full size.

Natasha Denona 28 Pan Eyeshadow Palette – Purple Blue $239.

This was the last item I pulled out of my box and I was ecstatic! I had an NP 5 Pan Palette in the past but I gave it up (which I regretted shortly after) because I barely used it. I’m so happy to have ND eyeshadows again! I’d forgotten how smooth the metallic shades were and the color selection of this palette is amazing! For the past few months I’ve been experimenting with different formulas/color combinations for making my own pressed eyeshadows. The purples and blues in this palette are exactly what I’ve been trying to create for myself because so few palettes have the colors I want!

Here’s an example of some of my works in progress for anyone curious.

The photo below depicts finger swatches without primer and in different lighting.

Creating my own eyeshadows has given me a bigger appreciation for the work that goes into a palette like this. Purples truly are a pain to get right, so seeing completed purples that work this well is #goals!

I’ll do a swatch post in a few months (I’m being realistic with my posting schedule, haha) and an updated review, but swatching these reminded me how much the metallics are above reproach but some of the pearls and mattes are problematic.

Final Thoughts

Maximum (individual pricing) Retail Value – $450

Actual Retail Value – $423.90

Actual Savings – $258.90

Practical Savings (price of items I like minus what I paid) –  $161

Even without the monetary aspect, I feel like my bag was a winner! I technically didn’t get anything that I already own. As far as I know, none of the items in my bag have been heavily discounted at other retailers, unlike the ABH, Becca, Kevyn Aucoin, By Terry products that were among the most common items in the boxes. I didn’t get anything complexion based, which was a fear of mine, and I also didn’t get products from controversial brands. That seems pretty lucky to me!

I did notice several changes between this year and past boxes. There were more skincare products this time. There were also more duplicates. About 10% of the boxes I saw didn’t come with an eyeshadow palette, which was quite shocking to see since so many of us expected that to be a guarantee. There were quite a number of items from last year that popped up again this year. Every XL bag last year had one of the ND 28 palettes so most customers were expecting a different large eyeshadow palette as the “big ticket item.”

With the deep-dark boxes, I was shocked to see so many Jeffree Star liquid lipsticks. Yes, it was in a flattering orange color and JS did apologize for his past racist remarks, but that doesn’t mean everyone has forgiven him and to have so many JS products in the deep-dark regular boxes was hugely disappointing to quite a few people. I was also surprised to see the By Terry Sun Designer Palettes and Charlotte Tilbury Face in a Look palettes which are advertised as being able to work for a wide range of skin tones but come now… how do you sculpt with a powder that’s lighter than your skin tone or smoke with a shade that is practically invisible?

Whether a bag is “good” or “bad” is subjective, but I saw a deep-dark bag that had a natasha denona body glow in medium. It’s the equivalent of giving someone with chronically dry lips a very drying ultra matte liquid lipstick. Anyone can literally put any makeup product on but it doesn’t mean it will look good.

I still think Beautylish’s lucky bags are by far the best mystery boxes on the US market (XL bags only ship to the US but regular bags are open internationally). However, I think I’ll continue the pattern of purchasing a bag every other year. 2020, here I come!

Thanks for reading.

– Lili ❤